Cinthol is a brand all about the outdoors.
Once the tagline ‘Alive is Awesome’ was incorporated, the brand and all its communication has lived by it.
So, when Cinthol decided to venture into the male grooming category, the outdoor tonality needed to come through, but with a certain urbanism attached to it.
These eight ‘how to use’ videos were written to fit into that space.
They not only introduce the products but define the direction the brand is embarking on.
Agency: Creativeland Asia
Creative Chairman: Sajan Raj Kurup
Chief Creative Officer: Anu Joseph
Executive Creative Director(s): Tejas Ravindranath, Lishoy George
Copywriters: Mukul Soni, Maithri Warrier
Art Directors: Saurav Bannerjee, Mohini Gadgil
